UPASSA giant leap in event technology
RFID may be embedded into wristbands and used for Identification, Access Control, Cashless Payments and Security. It opens up a lot of possibilities in the event’s space, and more specifically, the ticketing industry. One powerful application of this technology which requires a robust ticketing framework to support it, is the gathering of attendee data in real time. tix.ng is fully integrated with RFID technology.
What does this have to do with events?
RFID technology has a number of applications when running events, event passes are given in the form of RFID wristbands which the attendees wear in place of traditional wristbands.
These wristbands are exchanged for tickets, and each wristband is unique to a particular ticket. The wristbands may be used to perform a number of activities at the event such as for access, and cashless payments.
Benefits of RFID
Live concerts are a great experience. Anyone that has ever attended any, however, will admit there are aspects of it that can be a little stressful. From the seemingly endless queues typically experienced accessing the venue, to those experienced when attempting to purchase food and drinks.
The wristbands may be sent out or picked up well in advance of an event and this can help reduce congestion on the day of the event thanks to lightning fast validation. This is possible because the wristbands are encrypted making them extremely difficult to counterfeit.
Attendees may top up money on their wristbands prior to the start of an event, as well as through designated top-up locations at the event (Look out for the uPass Logo). This greatly reduces the wait times and lines typically associated with large events since payments are done with a simple tap. This bypasses the bottlenecks experienced when payment is made by cash or card and allows for bar and food sales to be handled at a fraction of the time it would normally take.
Because the wristbands can store digital information, they allow for increased social media exposure and sponsorship opportunities via experiential activations Because the wristbands can store digital information, they allow for increased social media exposure and sponsorship opportunities via experiential activations. With the wristbands linked to an attendees’ social media, attendees may easily share their event experiences online.
This technology allows for real-time data collection which could help optimize every aspect of the event both as it unfolds, as well as after the fact.
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